Six thousand BMTC buses carry millions of patient, seated passengers every day. One scan of the seatback QR opens an immersive Mixed Reality film — no app, no download — and turns dead panel space into measurable non‑fare revenue.
The whole experience lives on the open web. Nothing to install, nothing to learn — the passenger simply points their camera and the seatback comes alive.
The passenger points their phone camera at the 10×10 cm QR on the seatback in front of them. Android or iOS, both work natively.
A web page opens in under a second and streams a 2D, 3D, 4K or Mixed Reality film — adaptive to the rider's bandwidth, light on data.
Riders tap to take a pledge, report an issue or learn about a scheme. Every scan, second watched and tap flows into BMTC's live dashboard.
This is the moment that sells itself. Tap scan and watch a flat seatback QR become a Mixed Reality public‑service film, right on the glass.
A simulation of the live product. The real experience plays full‑motion video and interactive 3D.
This is the console BMTC sees. Scans, dwell and engagement on the left; non‑fare revenue and the corporation's escrow share on the right — reconciled daily.
Fascino funds the printing, installation, platform and operations under a Public‑Private Partnership. Advertiser payments land in a joint escrow account and split automatically — BMTC is paid from verified, auditable revenue.
Government departments and agencies fund public‑service and scheme‑awareness campaigns across the network.
Every rupee lands in a jointly‑visible escrow account — nothing is settled off‑book.
Share is illustrative. Final split is set by competitive bid, with annual escalation in BMTC's favour.
Encrypted platform, moderated content, and audited cybersecurity compliant with 2025‑26 norms.
Content and analytics run on India‑hosted infrastructure, aligned to state IT policy.
Printing, hardware, installation and upkeep are all funded and operated by Fascino.
The model already runs with GSRTC — a signed agreement across thousands of buses.
We'd be honoured to run a live pilot on a single BMTC depot and show the numbers on real routes within weeks.